Driven to delight : delivering world-class customer experience the Mercedes-Benz way / Joseph A. Michelli.

"Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight, "--Amazon.com.

Bibliographic Details
Main Author: Michelli, Joseph A., 1960- (Author)
Language:English
Published: New York : McGraw-Hill Education, [2016]
Subjects:
Physical Description:xvii, 282 pages : illustrations ; 24 cm
Format: Book

MARC

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504 |a Includes bibliographical references (pages 265-275) and index. 
505 0 |a Foreword by Steve Cannon, President & CEO, Mercedes-Benz USA -- Acknowledgments -- 1 Introduction -- 2 Building the Map -- 3 From Promises to Committed Action -- 4 Examining and Refining Every Touchpoint -- 5 Measuring Customer Experience: The Voice of the Customer as a Tool for Change -- 6 Alignment, Accountability, and Tools for the Front Line -- 7 Delight Is a People Business -- 8 Fully Committed to Growth and Development -- 9 Driving Process and Technological Change -- Integrating Processes into Enterprisewide Solutions -- 11 Success Achieved -- 12 How Good Can Good Be? -- Conclusion: Driving Your Road to Consumer Delight -- Glossary -- Bibliography -- Index. 
520 |a "Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight, "--Amazon.com. 
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