Comparative radio research methods and an applied case study for WDBM-FM / by Lindsay E. Peters.

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Bibliographic Details
Main Author: Peters, Lindsay E. (Lindsay Elizabeth)
Language:English
Published: 2001.
Subjects:
Arbitron Company.
Marketing research.
WDBM-FM (Radio station : East Lansing, Mich.)
Radio stations, American > Michigan.
Radio audiences > Surveys.
Genre:
Surveys.
Dissertation Note:
Thesis M. A. Michigan State University. Department of Telecommunication 2001.
Physical Description:xvi, 249 leaves : illustrations ; 29 cm
Format: Thesis Microfilm Book
Description
Note:Microform.
Call Number:Peters, L - fiche
Bibliography Note:Includes bibliographical references (leaves 246-249).
Reproduction Note:
Microfiche. Ann Arbor, Mich. : University Microfilms, 19 . microfiche ; 11 X 15cm.