Fashion brand internationalization : opportunities and challenges / Byoungho Jin, Elena Cedrola, editors.

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Bibliographic Details
Other Authors: Jin, Byoungho (Editor), Cedrola, Elena, 1965- (Editor)
Language:English
Published: New York : Palgrave Macmillan, [2016]
Series:Palgrave studies in practice: global fashion brand management.
Palgrave pivot.
Subjects:
Fashion merchandising.
Branding (Marketing)
Physical Description:xviii, 142 pages : illustrations ; 22 cm.
Format: Book

MSU Main Library

Holdings details from MSU Main Library
Call Number: HD9940.A2 F367 2016
HD9940.A2 F367 2016 Available Get this