APA (7th ed.) Citation

Verhoef, P. C., Kooge, E., & Walk, N. (2016). Creating value with big data analytics: Making smarter marketing decisions. Routledge, Taylor & Francis Group.

Chicago Style (17th ed.) Citation

Verhoef, Peter C., Edwin Kooge, and Natasha Walk. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Abingdon, Oxon ; New York, NY: Routledge, Taylor & Francis Group, 2016.

MLA (9th ed.) Citation

Verhoef, Peter C., et al. Creating Value with Big Data Analytics: Making Smarter Marketing Decisions. Routledge, Taylor & Francis Group, 2016.