Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.

Bibliographic Details
Main Author:	Verhoef, Peter C. (Author)
Other Authors:	Kooge, Edwin Walk, Natasha
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2016.
Subjects:	Consumer profiling. Big data. Marketing > Data processing. Massendaten. Datenanalyse. Marketing. Entscheidung. Verbraucherverhalten. Kundendaten. Marketingmanagement. Profilage des consommateurs. Données massives. Marketing > Analyse des données.
Physical Description:	xxii, 316 pages : illustrations ; 25 cm
Format:	Book

Description
Call Number:	HF5415.32 .V475 2016
Bibliography Note:	Includes bibliographical references and index.
ISBN:	9781138837959 1138837954 9781138837973 1138837970