|
|
|
|
| LEADER |
00000cam a2200000 i 4500 |
| 001 |
in00005587316 |
| 003 |
OCoLC |
| 005 |
20220616150756.0 |
| 008 |
150724t20162015enka b 001 0 eng |
| 010 |
|
|
|a 2015027898
|
| 019 |
|
|
|a 936302645
|
| 020 |
|
|
|a 9781138837959
|q (hardback)
|
| 020 |
|
|
|a 1138837954
|q (hardback)
|
| 020 |
|
|
|a 9781138837973
|q (pbk.)
|
| 020 |
|
|
|a 1138837970
|q (pbk.)
|
| 020 |
|
|
|z 9781315734750
|q (ebook)
|
| 035 |
|
|
|a (OCoLC)915056905
|
| 040 |
|
|
|a DLC
|b eng
|e rda
|c DLC
|d YDX
|d YDXCP
|d BDX
|d OCLCF
|d BTCTA
|d CDX
|d ZWZ
|d CHVBK
|d OCLCQ
|d UtOrBLW
|
| 042 |
|
|
|a pcc
|
| 049 |
|
|
|a EEMB
|
| 050 |
0 |
0 |
|a HF5415.32
|b .V475 2016
|
| 082 |
0 |
0 |
|a 658.8/3
|2 23
|
| 100 |
1 |
|
|a Verhoef, Peter C.,
|e author.
|0 http://id.loc.gov/authorities/names/no2013068574
|
| 245 |
1 |
0 |
|a Creating value with big data analytics :
|b making smarter marketing decisions /
|c Peter C. Verhoef, Edwin Kooge and Natasha Walk.
|
| 264 |
|
1 |
|a Abingdon, Oxon ;
|a New York, NY :
|b Routledge, Taylor & Francis Group,
|c 2016.
|
| 264 |
|
4 |
|c ©2015
|
| 300 |
|
|
|a xxii, 316 pages :
|b illustrations ;
|c 25 cm
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Consumer profiling.
|0 http://id.loc.gov/authorities/subjects/sh2003001883
|
| 650 |
|
0 |
|a Big data.
|0 http://id.loc.gov/authorities/subjects/sh2012003227
|
| 650 |
|
0 |
|a Marketing
|x Data processing.
|0 http://id.loc.gov/authorities/subjects/sh2008107427
|
| 650 |
|
7 |
|a Big data.
|2 fast
|0 (OCoLC)fst01892965
|
| 650 |
|
7 |
|a Consumer profiling.
|2 fast
|0 (OCoLC)fst00876357
|
| 650 |
|
7 |
|a Marketing
|x Data processing.
|2 fast
|0 (OCoLC)fst01010187
|
| 650 |
|
7 |
|a Massendaten.
|0 (DE-588)4802620-7
|2 gnd
|
| 650 |
|
7 |
|a Datenanalyse.
|0 (DE-588)4123037-1
|2 gnd
|
| 650 |
|
7 |
|a Marketing.
|0 (DE-588)4037589-4
|2 gnd
|
| 650 |
|
7 |
|a Entscheidung.
|0 (DE-588)4014904-3
|2 gnd
|
| 650 |
|
7 |
|a Verbraucherverhalten.
|0 (DE-588)4062644-1
|2 gnd
|
| 650 |
|
7 |
|a Kundendaten.
|0 (DE-588)4425089-7
|2 gnd
|
| 650 |
|
7 |
|a Marketingmanagement.
|0 (DE-588)4168907-0
|2 gnd
|
| 650 |
|
7 |
|a Profilage des consommateurs.
|2 ram
|
| 650 |
|
7 |
|a Données massives.
|2 ram
|
| 650 |
|
7 |
|a Marketing
|x Analyse des données.
|2 ram
|
| 700 |
1 |
|
|a Kooge, Edwin.
|0 http://id.loc.gov/authorities/names/n2015046130
|
| 700 |
1 |
|
|a Walk, Natasha.
|0 http://id.loc.gov/authorities/names/n2015046132
|
| 907 |
|
|
|y .b120476460
|b 161202
|c 160915
|
| 998 |
|
|
|a bu
|b 161130
|c m
|d a
|e -
|f eng
|g enk
|h 0
|i 2
|
| 994 |
|
|
|a 92
|b EEM
|
| 999 |
f |
f |
|i 5d029766-34b6-5795-95cf-e3a690e305d1
|s 423d9017-8710-5b24-89c6-8af7c0ae8928
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5415.32 .V475 2016
|h Library of Congress classification
|i Printed Material
|m 31293007453008
|n 1
|
