Creating value with big data analytics : making smarter marketing decisions / Peter C. Verhoef, Edwin Kooge and Natasha Walk.
Main Author: | Verhoef, Peter C. (Author) |
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Other Authors: |
Kooge, Edwin Walk, Natasha |
Language: | English |
Published: |
Abingdon, Oxon ; New York, NY :
Routledge, Taylor & Francis Group,
2016.
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Subjects: | |
Physical Description: | xxii, 316 pages : illustrations ; 25 cm |
Format: | Book |