APA (7th ed.) Citation

Ravi, R., & Sun, B. (2016). Customer-centric marketing: A pragmatic framework. The MIT Press.

Chicago Style (17th ed.) Citation

Ravi, R., and Baohong Sun. Customer-centric Marketing: A Pragmatic Framework. Cambridge, Massachusetts: The MIT Press, 2016.

MLA (9th ed.) Citation

Ravi, R., and Baohong Sun. Customer-centric Marketing: A Pragmatic Framework. The MIT Press, 2016.