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| LEADER |
00000cgm a2200000Ia 4500 |
| 001 |
in00005638275 |
| 003 |
OCoLC |
| 005 |
20220616161035.0 |
| 007 |
vf ccahr| |
| 008 |
871215s1987 mou012 vleng d |
| 035 |
|
|
|a (OCoLC)17241586
|
| 040 |
|
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|a CDU
|b eng
|c CDU
|d OCL
|d OCLCQ
|d OCLCF
|d OCLCO
|d OCLCQ
|d EEM
|d UtOrBLW
|
| 043 |
|
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|a n-us---
|
| 049 |
|
|
|a EEM7
|
| 090 |
|
|
|a HF6161.B5
|b M53 1987 Videocassette
|
| 245 |
0 |
0 |
|a Michelob Classic Dark marketing case study, 1987 /
|c Busch Creative Services Corporation.
|
| 260 |
|
|
|a St. Louis, Mo. :
|b Busch Creative Services Corp.,
|c 1987.
|
| 300 |
|
|
|a 1 videocassette (11:30 min.) :
|b sound, color ;
|c 3/4 in.
|
| 336 |
|
|
|a two-dimensional moving image
|b tdi
|2 rdacontent
|
| 337 |
|
|
|a video
|b v
|2 rdamedia
|
| 338 |
|
|
|a videocassette
|b vf
|2 rdacarrier
|
| 344 |
|
|
|b magnetic
|2 rda
|
| 346 |
|
|
|a U-matic
|2 rda
|
| 500 |
|
|
|a Videorecording.
|
| 520 |
|
|
|a Different commercials introducing Anheuser-Busch beer called Michelob Classic Dark.
|
| 538 |
|
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|a VHS format.
|
| 650 |
|
0 |
|a Advertising
|x Beer.
|0 http://id.loc.gov/authorities/subjects/sh85001096
|
| 650 |
|
0 |
|a Advertising
|x Brewing industry.
|0 http://id.loc.gov/authorities/subjects/sh85001102
|
| 650 |
|
0 |
|a Beer
|z United States
|x Marketing.
|0 http://id.loc.gov/authorities/subjects/sh2009116903
|
| 650 |
|
0 |
|a Television advertising
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh89002403
|
| 650 |
|
0 |
|a Television commercials
|z United States.
|0 http://id.loc.gov/authorities/subjects/sh85133529
|
| 650 |
|
7 |
|a Advertising
|x Beer.
|2 fast
|0 (OCoLC)fst00797543
|
| 650 |
|
7 |
|a Advertising
|x Brewing industry.
|2 fast
|0 (OCoLC)fst00797557
|
| 650 |
|
7 |
|a Beer
|x Marketing.
|2 fast
|0 (OCoLC)fst00829745
|
| 650 |
|
7 |
|a Television advertising.
|2 fast
|0 (OCoLC)fst01146648
|
| 650 |
|
7 |
|a Television commercials.
|2 fast
|0 (OCoLC)fst01733453
|
| 651 |
|
7 |
|a United States.
|2 fast
|0 (OCoLC)fst01204155
|
| 710 |
2 |
|
|a Anheuser-Busch Companies.
|0 http://id.loc.gov/authorities/names/nr92036667
|
| 907 |
|
|
|y .b121824640
|b 170725
|c 170316
|
| 998 |
|
|
|a dm
|b 170328
|c m
|d g
|e -
|f eng
|g mou
|h 0
|i 2
|
| 994 |
|
|
|a C0
|b EEM
|
| 999 |
f |
f |
|i 3c2d15b9-53fa-5382-95a6-57895cb6020b
|s e522a147-4c09-58f8-a68d-c419650619a0
|t 0
|
| 952 |
f |
f |
|p 14 Day Loan
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU G.M. Kline Digital/Media
|d MSU G.M. Kline Digital/Media - Videocassette, 4 West
|t 0
|e HF6161.B5 M53 1987 Videocassette
|h Library of Congress classification
|i Audio/Visual (includes CD/DVD/Blu-Ray/Games/Software)
|m 31293035288103
|n 1
|
