Achieving longevity : how great firms prosper through entrepreneurial thinking / Jim Dewald.

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"Starting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. Achieving Longevity explains how to manage those changes through entreprene...

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Bibliographic Details
Main Author:	Dewald, J. R. (James Richard) (Author)
Language:	English
Published:	Toronto ; Buffalo : University of Toronto Press, [2016]
Subjects:	Creative ability in business. Decision making. Entrepreneurship > Psychological aspects. Industrial management.
Physical Description:	xiv, 204 pages ; 24 cm
Format:	Book

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