Achieving longevity : how great firms prosper through entrepreneurial thinking / Jim Dewald.

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"Starting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. Achieving Longevity explains how to manage those changes through entreprene...

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Bibliographic Details
Main Author: Dewald, J. R. (James Richard) (Author)
Language:English
Published: Toronto ; Buffalo : University of Toronto Press, [2016]
Subjects:
Creative ability in business.
Decision making.
Entrepreneurship > Psychological aspects.
Industrial management.
Physical Description:xiv, 204 pages ; 24 cm
Format: Book
Contents:
  • The current state of the world and corporate longevity. Faster, smaller, cheaper : a time of great change? ; A delicate balance : strategy, entrepreneurship, and longevity ; The problem : firms fail
  • The pursuit of corporate longevity. Longevity : the capacity to change ; Entrepreneurial thinking and the human "dual core" ; The micro-foundations of entrepreneurial motivation ; Creating the entrepreneurial organization
  • Entrepreneurial thinking in action. Dual-core processing at work ; Barriers to success ; Concluding comments.