Killing us softly.

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In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to...

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Bibliographic Details
Corporate Author: Kanopy (Firm)
Other Authors: Alper, Loretta
Jhally, Sut
Kilbourne, Jean
Killoy, Andrew
Morris, Scott
Rabinovitz, David
Language:English
Published: [place of publication not identified] : Media Education Foundation, 2010.
Series:Kanopy films.
Subjects:
Advertising > Psychological aspects.
Body image in women.
Communication.
Media representation.
Sex in advertising.
Sex role.
Sexism.
Rape.
Violence against women.
Women in advertising.
Documentary films.
Genre:
Documentary films.
Online Access:
Connect to: A Kanopy streaming video - MSU authorized users (kanopy)
Connect to: Cover Image - MSU authorized users
Physical Description:1 online resource (4 video files, approximately 142 minutes) : digital, .flv file, sound
Variant Title:
Killing us softly four : advertising's image of women
Killing us softly three : advertising's image of women
Killing us softly 4 : advertising's image of women
Killing us softly 3 : advertising's image of women
Still killing us softly (1987)
Advertising's image of women
Format: Electronic Video
Description
Summary:
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes - images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.
Note:Sequel to: Killing us softly, c1979, Still killing us softly, c1987, and Killing us softly 3, c2000.
Audience:
Grade 9+
Higher education.