The idea generator : 15 clever thinking tools to create winning ideas quickly / Chris Thomason.

Bibliographic Details
Main Author: Thomason, Chris (Author)
Language:English
Published: Harlow, England : Pearson, 2016.
Edition:First edition.
Subjects:
Creative ability in business.
Creative thinking.
New products.
Physical Description:xi, 176 pages : illustrations ; 24 cm
Format: Book
Contents:
  • Getting your mind around an issue
  • Why today's thinking is so outdated
  • A new way of business thinking
  • The idea generator mindset
  • Using the tools
  • Islands of opportunity (thinking tools 1-5)
  • Divide and conquer (thinking tools 6-10)
  • Boundary riding (thinking tools 11-15)
  • Using the idea generator in teams
  • Unleashing the corporate creativity.