Creative change : why we resist it ... how we can embrace it / Jennifer Mueller, Ph. D.
Business leaders say they want creativity and need real innovation in order to thrive in a competitive world, yet chronically reject creative solutions and often embrace the familiar. Could it be that people love but also hate creative ideas? Could the "best practices" that organizations employ to m...
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| Language: | English |
| Published: |
Boston :
Houghton Mifflin Harcourt,
2017.
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| Physical Description: | xiv, 239 pages ; 22 cm |
| Format: | Book |
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