APA (7th ed.) Citation

McDonald, M. (2017). Malcolm McDonald on marketing planning: Understanding marketing plans and strategy (2nd edition.). Kogan Page.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. 2nd edition. United Kingdom ; New York: Kogan Page, 2017.

MLA (9th ed.) Citation

McDonald, Malcolm. Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy. 2nd edition. Kogan Page, 2017.