UX research : practical techniques for designing better products / Brad Nunnally and David Farkas.

Bibliographic Details
Main Authors: Nunnally, Brad (Author)
Farkas, David (David K.) (Author)
Language:English
Published: Beijing : O'Reilly, 2016.
Edition:First edition.
Subjects:
Research > Methodology.
Technology > Research.
Industrial design.
New products.
Physical Description:xx, 231 pages : color illustrations ; 23 cm
Format: Book
Contents:
  • Pt. I. Introduction. The history of research
  • Pt. II. Planning and preparation. Good research starts with good questions
  • Quantitative research methods
  • Qualitative research methods
  • Choosing your methods
  • Logistics
  • Recruiting
  • Pt. III. Facilitating research. Making research happen
  • Managing people during research
  • Improv in research
  • Facilitating research
  • Debrief sessions
  • Pt. IV. Analysis and reporting. Making sense of the mess
  • Communicating insights
  • Getting the most out of research.