Too much sugar? The role of regulatory focus, consideration of future consequences, and processing fluency in the effects of ad framing on the intention to control sugar intake / by Kang Li.

"The present research was aimed at investigating the effectiveness of advertising on people's intention to lower sugar intake." -- Abstract.

Bibliographic Details
Main Author:	Li, Kang (Graduate of Michigan State University) (Author)
Language:	English
Published:	2016.
Subjects:	Sugar > United States. Sugar > Health aspects. Food habits > United States > Psychological aspects. Health behavior > United States. Advertising > Health > United States. Advertising > Psychological aspects. Electronic dissertations. Sugar. Health behavior. Food habits > Psychological aspects. United States. Academic theses.
Genre:	Electronic dissertations. Academic theses.
Online Access:	Connect to online resource - MSU authorized users Connect to online resource - All users (Digital Repository @ Michigan State University)
Dissertation Note:	Thesis Ph. D. Michigan State University. Information and Media 2016
Physical Description:	1 online resource (x, 117 pages) : illustrations
Format:	Thesis Electronic eBook

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Online Access

Connect to online resource - MSU authorized users
Connect to online resource - All users (Digital Repository @ Michigan State University)