Chief crisis officer : structure and leadership for effective communications response / James F. Haggerty.
"[This book] explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, a...
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Language: | English |
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Chicago, Illinois :
ABA,
[2017]
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Physical Description: | xx, 227 pages : illustrations ; 24 cm |
Format: | Book |
Contents:
- Anatomy of a crisis
- The chief crisis officer and the team
- Preparing a crisis communications plan that actually works
- Rapid response : where BP and Target went wrong ... and where you can go right
- Sending the right message : strategy, words, and actions
- Litigation communications : managing the legal crisis
- Technology and crisis communications
- Putting it all together : the chief crisis officer in action
- Perspectives on crisis communications response.