Chief crisis officer : structure and leadership for effective communications response / James F. Haggerty.

"[This book] explains why every company and organization needs to identify a Chief Crisis Officer, who will take the lead in preparing the organization for crisis communications response, and responding effectively when the inevitable crisis hits. Using a mixture of real life examples, strategies, a...

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Bibliographic Details
Main Author: Haggerty, James F., 1965- (Author)
Corporate Author: American Bar Association
Language:English
Published: Chicago, Illinois : ABA, [2017]
Subjects:
Physical Description:xx, 227 pages : illustrations ; 24 cm
Format: Book
Contents:
  • Anatomy of a crisis
  • The chief crisis officer and the team
  • Preparing a crisis communications plan that actually works
  • Rapid response : where BP and Target went wrong ... and where you can go right
  • Sending the right message : strategy, words, and actions
  • Litigation communications : managing the legal crisis
  • Technology and crisis communications
  • Putting it all together : the chief crisis officer in action
  • Perspectives on crisis communications response.