Big bucks, big pharma : marketing disease & pushing drugs / Media Education Foundation ; producer, Ronit Ridberg ; written by Ronit Ridberg [and others].

Big Bucks, Big Pharma pulls back the curtain on the advertising tactics of the multi-billion dollar pharmaceutical industry to expose how it uses, manipulates, and sometimes creates illness in the pursuit of profit. With the help of health professionals and media scholars, the film dissects some of...

Full description

Bibliographic Details
Uniform Title:Kanopy films.
Corporate Author: Kanopy (Firm)
Other Authors: Alper, Loretta
Brandoli, Peter
Earp, Jeremy
Goodman, Amy
Jhally, Sut
Killoy, Andrew
Rabinovitz, David
Ridberg, Ronit
Language:English
Published: [place of publication not identified] : Media Education Foundation, 2006.
Series:Kanopy films.
Subjects:
Direct-to-consumer prescription drug advertising.
Drugs > Marketing.
Health and medicine.
Media education.
Pharmaceutical industry > Marketing.
Drugs.
Documentary films.
Genre:
Documentary films.
Online Access:
Connect to: A Kanopy streaming video - MSU authorized users (kanopy)
Connect to: Cover Image - MSU authorized users
Physical Description:1 online resource (1 video file, 46 min.)
Format: Electronic Video

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Online Access

Connect to: A Kanopy streaming video - MSU authorized users (kanopy)
Connect to: Cover Image - MSU authorized users