Analysing quantitative survey data for business and management students / Jeremy Dawson.

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Bibliographic Details
Uniform Title:Mastering business research methods.
Main Author: Dawson, Jeremy (Author)
Language:English
Published: Los Angeles : SAGE, 2017.
Series:Mastering business research methods.
Subjects:
Business > Research > Statistical methods.
Business > Research > Methodology.
Surveys > Methodology.
Sampling (Statistics)
Physical Description:x, 88 pages : illustrations ; 24 cm.
Format: Book
Contents:
  • An introduction to classical test theory and quantitative survey data
  • Methodological assumptions, reliability and validity
  • Basic components of analysing quantitative survey data
  • Conducting classical test theory analyses
  • Examples of analysis using classical test theory
  • Conclusions.