Chinese business : landscapes and strategies / Hong Liu.
Offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of...
Main Author: | |
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Language: | English |
Published: |
London :
Routledge,
2018.
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Edition: | Second edition. |
Subjects: | |
Physical Description: | xiv, 332 pages : illustrations ; 24 cm |
Format: | Book |
Summary: |
Offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. |
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Call Number: | HD2910 .L58 2018 |
Bibliography Note: | Includes bibliographical references and index. |
ISBN: | 9781138918252 1138918253 9781138918245 1138918245 |