Chinese business : landscapes and strategies / Hong Liu.

Offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of...

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Bibliographic Details
Main Author: Liu, Hong, 1959 November 1- (Author)
Language:English
Published: London : Routledge, 2018.
Edition:Second edition.
Subjects:
Physical Description:xiv, 332 pages : illustrations ; 24 cm
Format: Book

MARC

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245 1 0 |a Chinese business :  |b landscapes and strategies /  |c Hong Liu. 
250 |a Second edition. 
264 1 |a London :  |b Routledge,  |c 2018. 
300 |a xiv, 332 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
505 0 |a The nature of Chinese business -- History matters in Chinese business -- Chinese philosophical system and business implications -- Ancient military classics and Chinese business -- Strategy and marketing in China -- Chinese innovation -- Chinese Internet-based business -- The war for talent. 
520 |a Offers its readers a comprehensive and systematic body of knowledge of Chinese business. It has taken a holistic perspective, intending to achieve a balance between the academic and practical, between theory and practice and between traditional and current (Internet-based) industry. The framework of this book subsumes all the major factors that should be taken into consideration when Western companies contemplate a China strategy, including history, philosophy, ancient military classics, strategy and marketing, innovation, Internet business and human resources. The discussion of these factors is supplemented with insightful case studies. 
650 0 |a Business enterprises  |z China.  |0 http://id.loc.gov/authorities/subjects/sh2007102251 
650 0 |a Business etiquette  |z China.  |0 http://id.loc.gov/authorities/subjects/sh2009118055 
650 0 |a Corporate culture  |z China.  |0 http://id.loc.gov/authorities/subjects/sh2008101757 
650 0 |a Management  |z China.  |0 http://id.loc.gov/authorities/subjects/sh2008107283 
651 0 |a China  |x Economic policy.  |0 http://id.loc.gov/authorities/subjects/sh85024018 
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650 7 |a Management.  |2 fast  |0 (OCoLC)fst01007141 
651 7 |a China.  |2 fast  |0 (OCoLC)fst01206073 
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