Crossing boundaries, spanning borders : voyages around marketing's past : proceedings of the 17th Biennial Conference on Historical Analysis and Research in Marketing (CHARM), RMS Queen Mary, Long Beach Harbor, California, May 28-31, 2015 / program chair, David Clampin, Liverpool John Moores University ; proceedings editor, Richard A. Hawkins, University of Wolverhampton.
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| Language: | English |
| Published: |
Long Beach, Calif. :
CHARM Association,
2015.
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| Physical Description: | 1 online resource (xii, 235 pages) : illustrations (some color) |
| Variant Title: |
Proceedings of the 17th Biennial Conference on Historical Analysis and Research in Marketing (CHARM)
CHARM 2015 proceedings [Running title]
CHARM proceedings, volume 17, 2015 |
| Format: | Electronic Conference Proceeding eBook |
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