Marketing in the long run : proceedings of the Second Workshop on Historical Research in Marketing / co-sponsored by Michigan State University and the American Marketing Association, held at the Kellogg Center for Lifelong Education, MSU, April 28-30, 1985 ; edited by Stanley C. Hollander, Michigan State University, Terence Nevett, Central Michigan University.
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| Language: | English |
| Published: |
East Lansing, MI :
Department of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University,
[1985]
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| Physical Description: | 1 online resource (xviii, 493 pages) : illustrations. |
| Variant Title: |
Proceedings of the Second Workshop on Historical Research in Marketing
CHARM proceedings, volume 2, 1985 |
| Format: | Electronic Conference Proceeding eBook |
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