First North American Workshop on Historical Research in Marketing : proceedings of a conference held at Michigan State University, East Lansing, Mich., June 1983 with the support of the American Marketing Association / Stanley C. Hollander, Ronald Savitt, editors.
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| Language: | English |
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East Lansing, Mich. :
Department of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University,
1983.
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| Physical Description: | 1 online resource (x, 181 leaves) : illustrations |
| Format: | Electronic Conference Proceeding eBook |
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