Hawick Knitwear : The Factory Controller / BBC Worldwide Ltd.

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Lord Digby Jones meets with Hawick Knitwear's Benny Hartop and Arthur Rennie to help them form a plan to compete in the global market. Hawick, Scotland is known for quality knitwear dating back to the 1700s. Jones counsels Hartop and Rennie on growing the Hawick brand and expanding to the Asian mark...

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Bibliographic Details
Corporate Authors:	BBC Worldwide Ltd Infobase (Film distributor)
Language:	English
Language of the Original:	English
Language and/or Writing System:	Closed-captioned.
Published:	[Place of publication not identified] : BBC Worldwide Ltd, [2014]
Series:	Films on Demand. Factory controller.
Subjects:	Globalization. Internet videos.
Genre:	Internet videos.
Online Access:	Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:	1 online resource (1 video file (52 min., 12 sec.)) : color and sound.
Variant Title:	Factory Controller
Format:	Electronic Video

Contents:

Introduction: Hawick Knitwear (2:34)
Hawick's Textile Tradition (3:31)
Private Label Work (4:31)
Growing Chinese Middle Class (4:36)
Digby and Benny Reflect (1:19)
Speed Networking China (2:52)
Dewar's Worldwide Brand (2:49)
Creating a Global Brand (2:41)
Alger Advises Japanese Market (5:46)
Rebranding and Mill Makeover (3:11)
Learning Milling (1:47)
Digby's Appeal Fails (4:07)
Choosing Japan's Celtic Collection (3:37)
Factory Improvements Impress Digby (3:08)
Final Meeting with Digby (2:57)
Hawick Expansion? (1:42)
Credits: Hawick Knitwear (0:38)