Generation Like / Public Broadcasting Service (U.S.).

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Thanks to social media, today's teens are able to directly interact with their culture - artists, celebrities, movies, brands, and even one another - in ways never before possible. But is that real empowerment? Or do marketers still hold the upper hand? In this program, author and FRONTLINE correspo...

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Bibliographic Details
Uniform Title:	Films on Demand.
Corporate Authors:	Films for the Humanities & Sciences (Firm) Infobase Public Broadcasting Service (U.S.)
Other Authors:	Rushkoff, Douglas
Language:	English
Language and/or Writing System:	Closed-captioned.
Published:	New York, N.Y. : Infobase, [2014], ©2014.
Series:	Films on Demand.
Subjects:	Mass media and teenagers. Target marketing. Teenage consumers. Educational films. Internet videos.
Genre:	Educational films. Internet videos.
Online Access:	Connect to online resource - MSU authorized users (Films On Demand @ Infobase)
Physical Description:	1 online resource (60 min.) : sound, color
Format:	Electronic Video

Contents:

Changing Media Environment (3:30)
Social Currency (1:42)
Direct Link to Brands (2:21)
Sharing Pop Culture Obsession (2:04)
Transformation in Consumer Communication (2:10)
Fame by Association (3:59)
Social Media Connections and Management (4:25)
Corporate Sponsorship (2:22)
The Other Currency (4:14)
Tracking Fan Base Data (4:09)
TVGla (2:33)
Consumer as Marketer (3:57)
Content Created Strictly for Sponsorship (2:01)
Mastering the Economy of "Likes" (3:19)
Media Manipulators (3:04)
Social Media Analogy (1:00)
Pervasive Value System (3:43)
Credits: Generation Like (2:27)