Handbook of research on new product development / edited by Peter N. Golder, and Debanjan Mitra.
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. These thought-leading authors organize knowledge into useful and...
| Uniform Title: | Research handbooks in business and management series.
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| Language: | English |
| Published: |
Northampton, MA :
Edward Elgar Publishing Limited,
2018.
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| Series: | Research handbooks in business and management series.
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| Subjects: | |
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| Online Access: | |
| Physical Description: | 1 online resource (480 page). |
| Format: | Electronic eBook |
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