The rise to market leadership : new leading firms from emerging countries / edited by Franco Malerba, Sunil Mani, Pamela Adams.
In recent years many new international market leaders from the BRICS countries have emerged in diverse manufacturing and service industries. How did these new leaders emerge and become key players in their respective industries? What factors contributed to their success and enabled them to become ma...
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| Language: | English |
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Northampton, MA :
Edward Elgar Pub.,
2017.
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| Physical Description: | 1 online resource (240 pages) |
| Format: | Electronic eBook |
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