Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik and Dominique M. Hanssens.
The Handbook of Marketing Analytics showcases analytical marketing methods and their high-impact real-life applications in marketing management, public policy, and litigation support. Fourteen chapters present an overview of specific marketing analytic methods in technical detail, while 22 case stud...
| Uniform Title: | Research handbooks in business and management series.
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| Language: | English |
| Published: |
Northampton, MA :
Edward Elgar Pub.,
2018.
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| Series: | Research handbooks in business and management series.
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| Online Access: | |
| Physical Description: | 1 online resource (712 pages). |
| Format: | Electronic eBook |
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