Competing on analytics : the new science of winning / by Thomas H. Davenport and Jeanne G. Harris.

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Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply...

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Bibliographic Details
Main Authors: Davenport, Thomas H., 1954- (Author)
Harris, Jeanne G. (Author)
Language:English
Published: Boston, Massachusetts : Harvard Business Review Press, [2017]
Edition:Updated, with a new introduction.
Subjects:
Business intelligence.
Data mining.
Competition.
Physical Description:ix, 295 pages : illustrations ; 25 cm
Format: Book
Contents:
  • Part I. The nature of analytical competition: The nature of analytical competition
  • What makes an analytical competitor?
  • Analytics and business performance
  • Competing on analytics with internal processes
  • Competing on analytics with external processes
  • Part II. Building an analytical capability: A roadmap to enhanced analytical capabilities
  • Managing analytical people
  • The architectures of analytics and big data
  • The future of analytical competition.