Competing on analytics : the new science of winning / by Thomas H. Davenport and Jeanne G. Harris.

Leading companies are doing more than just collecting and storing data in large quantities--they're now driving their competitive strategies based on data-driven insights. And achieving impressive results: Identifying the most profitable customers, accelerating product innovation, optimizing supply...

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Bibliographic Details

Main Authors:	Davenport, Thomas H., 1954- (Author), Harris, Jeanne G. (Author)
Language:	English
Published:	Boston, Massachusetts : Harvard Business Review Press, [2017]
Edition:	Updated, with a new introduction.
Subjects:	Business intelligence. Data mining. Competition.
Physical Description:	ix, 295 pages : illustrations ; 25 cm
Format:	Book