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in00005837484 |
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OCoLC |
| 005 |
20220616015700.0 |
| 008 |
170523s2018 enk b 001 0 eng |
| 010 |
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|a 2017491562
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| 020 |
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|a 9781292208398
|q (pbk.)
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| 020 |
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|a 1292208392
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| 020 |
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|z 9781292208404 (pdf)
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| 020 |
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|z 9781292208411 (epub)
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| 035 |
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|a (OCoLC)1019753250
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| 040 |
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|a DLC
|b eng
|e rda
|c DLC
|d UAB
|d FM0
|d OCLCF
|d IGA
|d VTL
|d OCLCO
|d CHVBK
|d OCLCO
|d UtOrBLW
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| 049 |
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|a EEMB
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| 050 |
0 |
0 |
|a HD62.5
|b .M85 2018
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| 082 |
1 |
4 |
|a 658.022
|2 23
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| 100 |
1 |
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|a Mullins, John W.
|q (John Walker),
|e author.
|0 http://id.loc.gov/authorities/names/no96008375
|
| 245 |
1 |
4 |
|a The new business road test :
|b what entrepreneurs and investors should do before launching a lean start-up /
|c John Mullins.
|
| 250 |
|
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|a Fifth edition.
|
| 264 |
|
1 |
|a Harlow, England :
|b Pearson,
|c 2018.
|
| 300 |
|
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|a xx, 337 pages :
|b illustrations ;
|c 24 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
|
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|a volume
|b nc
|2 rdacarrier
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| 505 |
0 |
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|a My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
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| 504 |
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|a Includes bibliographical references and index.
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| 650 |
|
0 |
|a New business enterprises
|x Planning.
|0 http://id.loc.gov/authorities/subjects/sh2008108403
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| 650 |
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0 |
|a Marketing research.
|0 http://id.loc.gov/authorities/subjects/sh85081350
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| 650 |
|
7 |
|a Marketing research.
|2 fast
|0 (OCoLC)fst01010284
|
| 650 |
|
7 |
|a New business enterprises
|x Planning.
|2 fast
|0 (OCoLC)fst01036855
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| 650 |
|
7 |
|a BUSINESS & ECONOMICS / Entrepreneurship.
|2 bisacsh
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| 650 |
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7 |
|a Unternehmensgründung.
|2 gnd
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| 650 |
|
7 |
|a Marketing.
|2 gnd
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| 907 |
|
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|y .b12770419x
|b 180703
|c 180530
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|s e2a13b8c-ea27-5459-8e46-5f6b9d10434e
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HD62.5 .M85 2018
|h Library of Congress classification
|i Printed Material
|m 31293034068571
|n 1
|
