The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins.

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Bibliographic Details
Main Author: Mullins, John W. (John Walker) (Author)
Language:English
Published: Harlow, England : Pearson, 2018.
Edition:Fifth edition.
Subjects:
New business enterprises > Planning.
Marketing research.
BUSINESS & ECONOMICS / Entrepreneurship.
Unternehmensgründung.
Marketing.
Physical Description:xx, 337 pages : illustrations ; 24 cm
Format: Book

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