The new business road test : what entrepreneurs and investors should do before launching a lean start-up / John Mullins.

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Bibliographic Details
Main Author: Mullins, John W. (John Walker) (Author)
Language:English
Published: Harlow, England : Pearson, 2018.
Edition:Fifth edition.
Subjects:
New business enterprises > Planning.
Marketing research.
BUSINESS & ECONOMICS / Entrepreneurship.
Unternehmensgründung.
Marketing.
Physical Description:xx, 337 pages : illustrations ; 24 cm
Format: Book
Contents:
  • My opportunity : why will or won't this work?
  • Will the fish bite?
  • Is this a good market?
  • Is this a good industry?
  • Competitive and economic sustainability : it takes two to tango
  • What drives your entrepreneurial dream?
  • Can you and your team execute?
  • Your connections matter: which matter most?
  • Putting the seven domains to work to develop your opportunity
  • What to do before you launch your lean start-up
  • How to learn what you donâ¿¿t know you don't know
  • Who needs investors?
  • Market analysis worksheet
  • Industry analysis checklist
  • Do-it-yourself marketing research for your new business road test
  • Evidence-based forecasting
  • Getting help with your road test.