Big data demystified : how to use big data, data science and AI to make better business decisions and gain competitive advantage / David Stephenson, PhD.
"'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensi...
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Harlow, United Kingdom :
Pearson Education Limited,
2018.
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| Edition: | First edition. |
| Subjects: | |
| Physical Description: | xv, 222 pages : illustrations ; 24 cm |
| Variant Title: |
How to use big data, data science and AI to make better business decisions and gain competitive advantage |
| Format: | Book |
MARC
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| 100 | 1 | |a Stephenson, David. |0 http://id.loc.gov/authorities/names/n92028268 | |
| 245 | 1 | 0 | |a Big data demystified : |b how to use big data, data science and AI to make better business decisions and gain competitive advantage / |c David Stephenson, PhD. |
| 246 | 3 | 0 | |a How to use big data, data science and AI to make better business decisions and gain competitive advantage |
| 250 | |a First edition. | ||
| 264 | 1 | |a Harlow, United Kingdom : |b Pearson Education Limited, |c 2018. | |
| 300 | |a xv, 222 pages : |b illustrations ; |c 24 cm | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a "'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer. With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business. "--Publisher's description. | ||
| 650 | 0 | |a Industrial management |x Data processing. |0 http://id.loc.gov/authorities/subjects/sh2008104481 | |
| 650 | 0 | |a Big data. |0 http://id.loc.gov/authorities/subjects/sh2012003227 | |
| 650 | 0 | |a Data mining. |0 http://id.loc.gov/authorities/subjects/sh97002073 | |
| 650 | 7 | |a Big data. |2 fast |0 (OCoLC)fst01892965 | |
| 650 | 7 | |a Data mining. |2 fast |0 (OCoLC)fst00887946 | |
| 650 | 7 | |a Industrial management |x Data processing. |2 fast |0 (OCoLC)fst00971260 | |
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| 952 | f | f | |p Can Circulate |a Michigan State University-Library of Michigan |b Michigan State University |c MSU Gast Business Library |d MSU Gast Business Library |t 0 |e HD30.2 .S7833 2018 |h Library of Congress classification |i Printed Material |m 31293034068894 |n 1 |