The business of personal training / Mark A. Nutting, CSCS, *D, NSCA-CPT, *D, ACSM-HFD, ACSM-CEP, RCPT*E.

Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues, getting it right takes time--time that you would probably rather spend improving your clients' fitness and wellness. That is where The Business of Personal Training comes in. Whethe...

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Bibliographic Details
Main Author: Nutting, Mark A., 1957- (Author)
Language:English
Published: Champaign, IL : Human Kinetics, [2019]
Subjects:
Personal trainers.
Physical fitness > Vocational guidance.
Physical fitness centers > Management > Handbooks, manuals, etc.
Physical fitness centers > Management.
Handbooks and manuals.
Genre:
Handbooks, manuals, etc.
Handbooks and manuals.
Physical Description:xiii, 265 pages ; 28 cm
Format: Book
Contents:
  • Discovering your purpose and the scope of what you can do
  • Choosing to be a personal trainer for a fitness facility
  • Choosing to be a self-employed personal trainer
  • Choosing to be a personal trainer and facility owner
  • Creating a business plan
  • Determining your business structure
  • Screening and hiring your staff
  • Obtaining the right insurance
  • Determining your offerings and their pricing
  • Developing forms and contracts
  • Becoming financially profitable
  • Marketing your services and your business
  • Learning the art of selling
  • Communicating with clients, businesses, and the community
  • Identifying options for outsourcing your tasks
  • Growing your business
  • Business plan templates
  • Personal trainer-client forms
  • Business resources.