Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

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Bibliographic Details
Main Authors: Oates, Caroline (Author)
Alevizou, Panayiota J. (Author)
Language:English
Published: Los Angeles ; London : SAGE, 2018.
Series:Mastering business research methods.
Subjects:
Business > Research > Methodology.
Management > Research > Methodology.
Focus groups.
Physical Description:x, 90 pages ; 25 cm.
Format: Book

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