Conducting focus groups : for business and management students / Caroline Oates & Panayiota J. Alevizou.

In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how yo...

Full description

Bibliographic Details
Uniform Title:Mastering business research methods.
Main Authors: Oates, Caroline (Author)
Alevizou, Panayiota J. (Author)
Language:English
Published: Los Angeles ; London : SAGE, 2018.
Series:Mastering business research methods.
Subjects:
Business > Research > Methodology.
Management > Research > Methodology.
Focus groups.
Physical Description:x, 90 pages ; 25 cm.
Format: Book
Description
Summary:
In Conducting Focus Groups, Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups, outlining their main features, use in research, their design and the kind of rich, qualitative data they facilitate. A step-by-step guides using practical examples show how you can successfully use focus groups to address your own research question.
Call Number:H61.28 .O28 2017
Bibliography Note:Includes bibliographical references (pages 81-86) and index.
ISBN:1473948223
9781473948211
1473948215
9781473948228