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| 001 |
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| 003 |
OCoLC |
| 005 |
20220616021655.0 |
| 008 |
180419t20182017mdu b 001 0 eng |
| 010 |
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|a 2018011612
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| 019 |
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|a 1030479626
|a 1030760581
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| 020 |
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|a 9781498560320
|q (cloth ;
|q alk. paper)
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| 020 |
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|a 1498560326
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|a (OCoLC)1030599433
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|c DLC
|d OCLCO
|d OCLCQ
|d OCLCF
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|a pcc
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|a EEMB
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| 050 |
0 |
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|a HF5827.2
|b .B43 2018
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| 082 |
0 |
0 |
|a 659.1
|2 23
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| 100 |
1 |
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|a Beard, Fred K.,
|d 1957-
|e author.
|0 http://id.loc.gov/authorities/names/n2007005009
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| 245 |
1 |
0 |
|a Comparative advertising :
|b history, theory, and practice /
|c Fred Beard.
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| 263 |
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|a 1805
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| 264 |
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1 |
|a Lanham, MD :
|b Lexington Books,
|c [2018]
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| 264 |
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4 |
|c ©2017
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| 300 |
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|a xv, 229 pages :
|b illustrations ;
|c 24 cm
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Acknowledgements -- Introduction -- A history of comparative advertising -- Theoretical foundations and research findings -- What the professionals say -- The regulation of comparative advertising in the united states -- The satirical attack ad -- Comparative advertising around the world -- Comparative campaigns in the real world -- Bibliography -- Index -- About the author.
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| 650 |
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0 |
|a Comparative advertising.
|0 http://id.loc.gov/authorities/subjects/sh85001179
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| 650 |
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0 |
|a Comparative advertising
|x History.
|0 http://id.loc.gov/authorities/subjects/sh85001179
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| 650 |
|
7 |
|a Comparative advertising.
|2 fast
|0 (OCoLC)fst01430116
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| 655 |
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7 |
|a History.
|2 fast
|0 (OCoLC)fst01411628
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| 776 |
0 |
8 |
|i Online version:
|a Beard, Fred K., 1957-
|t Comparative advertising.
|d Lanham, MD : Lexington Books, [2018]
|z 9781498560337
|w (DLC) 2018019368
|
| 907 |
|
|
|y .b128269327
|b 180802
|c 180724
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| 998 |
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|a bu
|b 180726
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|d a
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|f eng
|g mdu
|h 0
|i 2
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| 994 |
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|a 92
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f |
f |
|i 32042ae7-6edd-553f-82a6-fe0c65ed5b1b
|s 4ce9d162-1165-5249-91fd-11e156dc72ee
|t 0
|
| 952 |
f |
f |
|p Can Circulate
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Gast Business Library
|d MSU Gast Business Library
|t 0
|e HF5827.2 .B43 2018
|h Library of Congress classification
|i Printed Material
|m 31293007335130
|n 1
|
