Comparative advertising : history, theory, and practice / Fred Beard.

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Bibliographic Details
Main Author:	Beard, Fred K., 1957- (Author)
Language:	English
Published:	Lanham, MD : Lexington Books, [2018]
Subjects:	Comparative advertising. Comparative advertising > History. History.
Genre:	History.
Physical Description:	xv, 229 pages : illustrations ; 24 cm
Format:	Book

MSU Gast Business Library

Holdings details from MSU Gast Business Library
Call Number:	HF5827.2 .B43 2018
HF5827.2 .B43 2018	Available Get this