The effects of humor in advertising / by Gary David Styrk.

Bibliographic Details

Main Author:	Styrk, Gary David (Author)
Language:	English
Published:	1969.
Subjects:	Wit and humor in advertising.
Online Access:	Connect to online resource - All users (Digital Object Identifier Permalink)
Dissertation Note:	Thesis M.A. Michigan State University. Department of Advertising 1969
Physical Description:	1 online resource (3 unnumbered pages, v, 113 pages) : illustrations
Format:	Thesis Electronic eBook