The effects of humor in advertising / by Gary David Styrk.

Show other versions (1)
Bibliographic Details
Main Author: Styrk, Gary David (Author)
Language:English
Published: 1969.
Subjects:
Wit and humor in advertising.
Online Access:
Connect to online resource - All users (Digital Object Identifier Permalink)
Dissertation Note:
Thesis M.A. Michigan State University. Department of Advertising 1969
Physical Description:1 online resource (3 unnumbered pages, v, 113 pages) : illustrations
Format: Thesis Electronic eBook
Description
Note:Electronic resource.
Call Number:MSU ONLINE THESIS
Bibliography Note:Includes bibliographical references (pages 112-113).
DOI:doi:10.25335/M50C4SM99
Source of Description:
Description based on print version record.