The effects of humor in advertising / by Gary David Styrk.

Bibliographic Details
Main Author: Styrk, Gary David (Author)
Language:English
Published: 1969.
Subjects:
Online Access:
Dissertation Note:
Thesis M.A. Michigan State University. Department of Advertising 1969
Physical Description:1 online resource (3 unnumbered pages, v, 113 pages) : illustrations
Format: Thesis Electronic eBook

MARC

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099 |a MSU ONLINE THESIS 
100 1 |a Styrk, Gary David,  |e author. 
245 1 4 |a The effects of humor in advertising /  |c by Gary David Styrk. 
260 |c 1969. 
300 |a 1 online resource (3 unnumbered pages, v, 113 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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338 |a online resource  |b cr  |2 rdacarrier 
502 |g Thesis  |b M.A.  |c Michigan State University. Department of Advertising  |d 1969 
504 |a Includes bibliographical references (pages 112-113). 
588 |a Description based on print version record. 
500 |a Electronic resource. 
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