House of fashion : haute couture and the modern interior / Jess Berry.

"Taking us from the early years of haute couture to the luxury fashion flagship stores of the present day, House of Fashion provides a full historical account of the interplay between fashion and the modern interior. Berry explores how the salon, the atelier, and the boutique have allowed fashion to move beyond the aesthetics of dress, and demonstrates how these spaces continue to function as sites for performing modern, gendered identities for designers and their clientele alike. In doing so, it traces how designers including Poiret, Vionnet, Chanel, Schiaparelli, and Dior used commercial spaces and domestic interiors to enhance their credentials as connoisseurs of taste and style. Drawing on rich visual sources, this interdisciplinary study sets out fashion's links with key figures in architecture and design, including Robert Mallet-Stevens, Eileen Gray, and Jean-Michel Frank. House of Fashion establishes the fashion interior as central to our understanding of intersections between dress, architecture, and style."--Back cover.

The interior design of a couture house is the reflection of its aesthetics and taste. The Maison de Couture of Charles Frederick Worth, which opened in 1858, was the perfect example of how a brand displayed its style through their interior. Fashion and Interior design work as a pair and House of Fashion perfectly depicts how they have and continue to function as a site of performing modern, gendered identities for designers and their customers. This book will take you to the world of the luxury fashion and show you the crucial role of the salon, the atelier and the boutique with the help of photographs, drawings, advertisements, paintings and illustrations.--Apparel.