Charlotte Beers, 1973-1975 : Presentations, writings & speeches; Memoranda & correspondence; Research, reports & data 1973-1975.

Description: Copies of presentations and speeches delivered by Charlotte Beers, accompanied by associated memoranda. Subjects covered include market research studies and methodologies, relations with clients, leadership, management, and the work of female managers.

Bibliographic Details
Main Author: Beers, Charlotte (Author)
Corporate Author: Adam Matthew Digital (Firm) (digitiser.)
Language:English
Published: Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Subjects:
United States
North America
animals; brand; competition; conference; consumerism; creativity; data; demographics (population); employment; finance; finance; gender (female); leadership; management; market research; marketing; profit; research; sampling; social sciences; staff
J. Walter Thompson
Online Access:
Connect to online resource - MSU authorized users (Adam Matthew Digital)
Physical Description:1 online resource
Format: Electronic eBook
Description
Summary:
Description: Copies of presentations and speeches delivered by Charlotte Beers, accompanied by associated memoranda. Subjects covered include market research studies and methodologies, relations with clients, leadership, management, and the work of female managers.
Note:Electronic resource.
Copyright Information:
Reproduced with kind permission from Duke University © J. Walter Thompson
Source of Description:
Description based on online resource (viewed on May 30, 2018).