Charlotte Beers, 1976-1978 : Presentations, writings & speeches; Advertisements; Newspapers & magazines; Artwork 1976-1978.

Description: Copies of presentations and speeches delivered by Charlotte Beers, covering a variety of themes including gender, the work of female management, the relationship between market research and creative output, stimulus and response, client retention, and lessons learned from client gains a...

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Bibliographic Details
Main Author: Beers, Charlotte (Author)
Corporate Author: Adam Matthew Digital (Firm) (digitiser.)
Language:English
Published: Marlborough, Wiltshire : Adam Matthew Digital, 2018.
Subjects:
United States
North America
advertising history; brand; children; client; client; college; communication; consumer; consumer; creativity; culture; design; divorce; education; employment; family; feminism; finance; future; gender (female); gender (male); history; housewife; housework; jingle; language; leadership; losses; management; market research; marketing; marriage; public relations; social sciences; training; youth
J. Walter Thompson
Online Access:
Connect to online resource - MSU authorized users (Adam Matthew Digital)
Physical Description:1 online resource
Format: Electronic eBook
Description
Summary:
Description: Copies of presentations and speeches delivered by Charlotte Beers, covering a variety of themes including gender, the work of female management, the relationship between market research and creative output, stimulus and response, client retention, and lessons learned from client gains and/or losses.
Note:Electronic resource.
Copyright Information:
Reproduced with kind permission from Duke University © J. Walter Thompson
Source of Description:
Description based on online resource (viewed on May 30, 2018).