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|a QEMP
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| 100 |
1 |
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|a Beers, Charlotte,
|e author.
|0 http://id.loc.gov/authorities/names/no2009141202
|
| 245 |
1 |
0 |
|a Charlotte Beers, 1976-1978 :
|k Presentations, writings & speeches; Advertisements; Newspapers & magazines; Artwork
|g 1976-1978.
|
| 264 |
|
1 |
|a Marlborough, Wiltshire :
|b Adam Matthew Digital,
|c 2018.
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| 300 |
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|a 1 online resource
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|a text
|b txt
|2 rdacontent
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|a online resource
|b cr
|2 rdacarrier
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| 500 |
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|a Electronic resource.
|
| 520 |
8 |
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|a Description: Copies of presentations and speeches delivered by Charlotte Beers, covering a variety of themes including gender, the work of female management, the relationship between market research and creative output, stimulus and response, client retention, and lessons learned from client gains and/or losses.
|
| 542 |
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|f Reproduced with kind permission from Duke University © J. Walter Thompson
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| 588 |
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|a Description based on online resource (viewed on May 30, 2018).
|
| 653 |
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|a United States
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| 653 |
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|a North America
|
| 653 |
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|a advertising history; brand; children; client; client; college; communication; consumer; consumer; creativity; culture; design; divorce; education; employment; family; feminism; finance; future; gender (female); gender (male); history; housewife; housework; jingle; language; leadership; losses; management; market research; marketing; marriage; public relations; social sciences; training; youth
|
| 653 |
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2 |
|a J. Walter Thompson
|
| 710 |
2 |
|
|a Adam Matthew Digital (Firm),
|e digitiser.
|0 http://id.loc.gov/authorities/names/no2007068893
|
| 856 |
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0 |
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|p Non-Circulating
|a Michigan State University-Library of Michigan
|b Michigan State University
|c MSU Online Resource
|d MSU Online Resource
|t 0
|i Electronic Resource
|j Online
|n 1
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| 856 |
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