LatinX voices : Hispanics in media in the U.S. / edited by Katidia Barbara Coronado, Erica Rodríguez Kight.

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Bibliographic Details
Main Author: Kight, Erica Rodriguez (Author)
Other Authors: Coronado, Katidia Barbara (Editor)
Language:English
Published: New York, NY : Routledge, 2019.
Subjects:
Hispanic American mass media.
Hispanic Americans in mass media.
Physical Description:xv, 282 pages ; 24 cm
Format: Book
Contents:
  • Immigration and the emergence of Hispanic periodicals in the U.S.
  • Waves of migration: a brief history of the Hispanic/LatinX presence in the U.S.
  • Paving the way: Hispanic newspapers in the U.S. before World War II
  • Extra! extra! bold, vibrant and punchy: Hispanic newspapers in the U.S. since World War II, from print to the digital age
  • Hispanic and LatinX artists in media
  • Hollywood's bronze screen: Hispanics and Latinos in U.S. films
  • El Ritmo Latino: Hispanic/LatinX music influences in the U.S.
  • Hispanic/LatinX art in the U.S.: past and present
  • The LatinX impact on electronic and digital media
  • From grassroots to big business: the emergence and development of Hispanic/LatinX radio in the U.S.
  • From radio stations to television networks: the evolution of Spanish-language broadcasting in the U.S.
  • Connecting with "mi gente": Hispanic/LatinX influencers, entrepreneurs and consumers online
  • Reaching Hispanic/LatinX audiences
  • The Hispanic/LatinX audience: mobile, social, and traditional media use
  • Tapping into Hispanic/LatinX buying power: an overview of Hispanic marketing and advertising in the U.S.
  • Don't forget the Brasileiros: reaching the Brazilian audience
  • Management, diversity and language
  • Behind the scenes: decision-makers in the growing Hispanic/LatinX media market
  • Representations of "La raza": stereotypes, gender issues and the impact of images in media
  • Linguistic diversity in Hispanic/LatinX media: leveraging your skills.