Five stars : the communication secrets to get from good to great / Carmine Gallo.
"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com. Globalization, automation, and artificial intelligence are disrupting disrupt every field, and having a good idea isn't good enough. Gallo shows that mastering the a...
| Main Author: | |
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| Language: | English |
| Published: |
New York, NY :
St. Martin's Press,
2018.
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| Edition: | First U.S. edition. |
| Subjects: | |
| Physical Description: | viii, 244 pages ; 25 cm |
| Format: | Book |
| Summary: |
"[In this book, the author] breaks down how to apply Aristotle's formula of persuasion to inspire contemporary audiences"--Amazon.com.
Globalization, automation, and artificial intelligence are disrupting disrupt every field, and having a good idea isn't good enough. Gallo shows that mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. In this information economy, you are only as valuable as your ideas, and Gallo helps you gain the competitive edge. -- adapted from book jacket |
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| Call Number: | HF5718 .G35324 2018 |
| Bibliography Note: | Includes bibliographical references (pages 223-235) and index. |
| ISBN: | 9781250155139 1250155134 |